Follow-Up Strategies for Building Meaningful Connections After Networking Events

Have you ever attended a networking event, met some amazing people, and left feeling optimistic about the future? 

It's a great feeling, isn't it? But then reality sets in. Following up with your new contacts can be challenging, especially when you don't know where to start or what to say. 

You may have the best intentions, but those connections can quickly fade away without a plan. It's like trying to keep a fire burning without any fuel.

In this article, we'll provide some practical tips to help you keep that flame alive. Read on to learn some follow-up strategies that can help you turn your networking connections into long-term, mutually beneficial relationships.

Start with a Personalized Message

Let’s face it. Networking events can be overwhelming. We meet a lot of people, and it can be difficult to remember all the people we met and the conversations we’ve had. 

Sending a personalized message shows that you took the time to remember who they are and are interested in continuing the conversation.

When crafting your message, consider referencing something that you discussed. This shows that you were genuinely interested in what they had to say and helps to build a deeper connection.

Here are some examples of personalized messages. 

• "Hi John, it was great meeting you at the event last night. I enjoyed our conversation about the new marketing trends. I looked up the article you mentioned and found it really interesting. I'd love to discuss it further with you sometime."
  
  
• "Hey Sarah, it was a pleasure to connect with you at the event. I enjoyed hearing about your work in the tech industry and was particularly interested in your insights on AI. I'd love to continue the conversation and hear more about your experiences.
  
  

Offer Value

Networking is about building meaningful relationships based on mutual benefit and value. It doesn't have to be anything grand. It could be anything from introducing them to someone in your network, sharing helpful resources, or showing your support. 

Be thoughtful in your approach, and ensure you're offering relevant value to the person.

Here are a few sample scripts you can use to offer value: 

• "Hi Alex, it was great meeting you at the event last week. I am sharing with you an article I came across that you might find interesting, given our conversation about market trends. Let me know what you think."
  
  
• "Hi, Emily! It was great chatting with you at the event last night. I remember you mentioning you were looking for a good designer for your new project. I know someone who would be perfect for the job. Let me know if you'd like me to connect you."
  
  

Make a Connection

While it's essential to offer value, building a personal connection with your networking connections is equally important. 

Try to find something that goes beyond just business. It could include discussing a hobby, a favorite book, or even a mutual love for a sports team. Finding common ground can build a deeper connection and create a more meaningful relationship.

Here are some sample scripts to get you started: 

• "Hi Tom, it was great meeting you at the event last night. I remember you mentioned that you are a big fan of hiking. I love hiking, too, and have been looking for new trails to explore. Maybe we can plan a hike together sometime."
  
  
• Hi Ashley, I just wanted to let you know that I picked up the book you recommended. I'm really enjoying it so far. Are you interested in meeting up for coffee to chat more?
  
  

Invite them to an event.

Inviting your networking connections to an event is a great way to continue building relationships. 

Make sure that the event is relevant to their interests and industry. Also, choose an event you're excited about attending, as this will make it easier to sell the idea to your networking connections.

On the day of the event, make sure to introduce your connection to other people in your network to help them feel comfortable and welcome. 

Here's a sample script for inviting a networking connection to an event:

• "Hi Michelle, it was great meeting you at the Green Business Expo last week. I enjoyed our conversation about your experience in renewable energy and your passion for sustainability. I wanted to let you know about another event that I think you'd find interesting. It's a panel discussion on 'The Future of Renewable Energy' on June 15th at the City Hall Auditorium. Would you be interested in joining me and continuing our conversation there?"
  
  

Final thoughts

Networking is more than just a one-time interaction. It's about cultivating relationships that can provide mutual benefits and help you grow personally and professionally. 

Don't let those valuable connections go to waste. Make an effort to follow up and stay engaged with your network. You never know where these connections may lead you in the future.

Now that you know how to keep the conversation alive, the best place to show off your new skills is at a business networking event. Join the conversation at one of 4BR’s local networking groups near you today!